Industrial Marketing Strategy (Marketing Management)
by Frederick E. Webster Jr.
ISBN 13: 9780471617037
Format: Paperback (365 pages) Publisher: John Wiley & Sons Published: 02 Jul 1991 Other Format: Paperback
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Industrial Marketing Strategy, 3rd Edition: Third Edition
ISBN 13: 9780471119890
Format: Paperback (380 pages) Publisher: Wiley Published: 30 May 1995 Other Format: Paperback